Each day companies, organizations, governments and individuals make decisions that affect their reputation, credibility and key stakeholders.  Read Hyde Park's assessment of recent examples of PR prowess and pitfalls...

THE GOOD

Steinbrenner Sons Push New Yankees PR Strategy
As Hank and Hal Steinbrenner assume leadership of the New York Yankees from their father George, a new style of leadership has emerged. Where before the Yankees would keep information about the team closely guarded "inside the clubhouse", Steinbrenner's sons have created an air of openness in the media. This has been a positive step in quickly relaying messages to a loyal, but demanding fan base, and avoids unwanted rumors.

THE BAD

Below the Belt Attacks Make Political Fools of Them All
Democrats and Republicans are in the early stages of in-party feuding, which traditionally turns off voters, as the Iowa caucuses are just over a month away.  While candidates look to differentiate themselves the attacks have become less substantive, more derogatory and personal. Candidates continue this approach at their own peril; recent polls show Americans are tired of negative campaigning and are likely to turn on candidates they perceive to be too negative.                             

THE UGLY

TV Networks Face Reruns and Reality Shows After Writers' Union Decides to Strike
Although it's possible the writers' union is asking for too much money, (they are asking for a piece of Internet residuals and double their current percentage of DVD sale revenues), it's even more likely that their strike is further embittered by the disrespect the TV networks and producers have leveled at them. Nick Counter, president of the Alliance of Motion Picture and Television Producers said, "It is unfortunate that they chose to take this irresponsible action." While Counter's comment may have aimed to turn public consensus against the writers, in reality it will have little effect, as the public cares not about who caused the strike, but rather when their favorite shows will return. Meanwhile this gives the writers' union more fuel for a drawn out labor struggle.