Communications Insight and Strategy
Healthcare - Financial - Litigation Spring 2006
In This Issue
- Understanding and Selling the Value of Public Relations
- CEO Succession Plan Essential for Reassuring Shareholders
- Size-based Reporting Standard Needed to Maintain Economy
- Beyond "No Comment": Litigation Communications and Public Perception in the Media Age
- Gary Rose Honored By Leading HIV/AIDS AdvocatesHyde Park Communications
- Adds Prominent Health Care Clients
- About Hyde Park Communications
As seen in PRNews
By Jeff Sandman
CEO, Hyde Park Communications
A recent internal study conducted by Procter & Gamble, the world’s largest consumer-products group, found a much higher return on investment from their public relations expenditures than their advertisements.
But unlike placing an advertisement, public relations is not a sure-thing. Without a compelling story to tell or an issue to advocate, a PR effort will generally fail irrespective of the amount paid by the client. Further, the final product is often difficult to quantify. The best ways to show your clients the value of public relations is to communicate with them. Find out what their overall goals are and help devise ways to accurately measure how your efforts impact them.
Click here for a few simple ideas...
# CEO Succession Plan Essential for Reassuring Shareholders
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As seen in PRWeek
By Fred Bratman
President, Hyde Park Financial Communications
CEO succession is one of the most difficult and least-talked-about events in corporate America. When a company's image becomes so identified with an individual that shareholders and customers can't imagine the company without that person, there is cause for concern.
There can be several prices to pay for this type of ambiguity. If the CEO leaves before a decision is made, there can be a scramble to find a successor, and the succession process is short circuited, often with mixed results. Or, investors can show their displeasure by pushing share prices lower.
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As seen in PRWeek
By Fred Bratman
President, Hyde Park Financial Communications
Section 404 of Sarbanes-Oxley, the sweeping 2002 corporate governance law, keeps many senior executives up at night because it requires them to sign off that the company's internal financial controls have been tested and are shipshape. While it's been a boon to auditors and securities lawyers, it has been a financial burden for many companies, especially smaller ones. The annual cost of implementing Section 404 runs between $1 million and $4 million. That might be little more than a rounding error for a Fortune 500 company, but for smaller capitalized companies, it could be the difference between make or break.
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Hyde Park Communications hosted a panel of top litigators, journalists and litigation communications advisors at the New York City Bar to address the importance of managing public opinion in litigation and to offer strategic tips.
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Hyde Park's Gary Rose was honored by Rep. Donna Christian-Christensen, MD, and other leaders in HIV/AIDS policy and advocacy at a March 9 dinner organized by the Title II Community AIDS National Network in recognition of his more than two decades of activism on behalf of the HIV/AIDS community.
Gary has a long and distinguished career. Working from Hyde Park Communications' New York office since the firm's founding six years ago, Mr. Rose consults on health care policy and government relations issues to the innovative pharmaceutical sector, health care companies and for nonprofit organizations. He also serves on the board of the AIDS Treatment Data Network, and represents the Title II Community AIDS National Network on the Steering Committee of the AIDS Drug Assistance Program Working Group.
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Hyde Park Communications added two leading health care organizations to its client portfolio – the Cancer Research and Prevention Foundation and the Acute Long Term Hospital Association.
Hyde Park is working with the Cancer Research and Prevention Foundation to raise awareness surrounding National Colorectal Cancer Awareness Month in March 2006. The campaign aims to educate Americans about the prevention, diagnosis and treatment of colorectal cancer, the second leading cause of cancer death in the U.S. Hyde Park Communications will provide strategic public relations guidance and support, including media relations and media training services.
The firm has also been retained by the Acute Long Term Hospital Association, a Washington, DC-based association representing long term acute care hospitals that provide highly specialized care for critically ill patients with multiple, medically complex problems. Hyde Park will promote the issues that affect the industry to its members and allies.
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Hyde Park Communications has represented Fortune 1000 companies and private firms in the pharmaceutical, health care and financial industries. We provide our clients with proven communications counsel and in-depth understanding of their issues and markets to help achieve their goals.
Contact Us
Washington, DC
Jeffrey Sandman
CEO
Hyde Park Communications
1101 17th Street NW, Suite 508
Washington, DC 20036
(202) 872-4860 x290
jsandman@hydeparkcomm.com
www.hydeparkcomm.com
New York
Fred Bratman
President
Hyde Park Financial Communications
230 Park Avenue, Suite 805
New York, NY 10169
(212) 683-3931 x217
fbratman@hydeparkcomm.com
www.hydeparkfin.com